Hi, I'm Ejla 👋

Product designer shaping strategy andsystems for AI products around trust

currently designing clinical AI @🐝 Beehive· mentoring @2080 Ventures

Selected work

Heylama - onboarding redesign
Product StrategyOnboardingGrowth

Heylama - onboarding redesign

Reshaping onboarding to cut drop-off and get users to their first win faster.

8.6%

conversion

499

subscribers

$4.1k

MRR

Heylama - test-prep pivot
Product StrategyAI SystemsResearch

Heylama - test-prep pivot

Designed an evidence-based exam preparation system that measures readiness instead of progress.

4

skills, one score

3

readiness states

10

design sections

Clinician dashboard - B2B clinical genetics
Coming soon
HealthcareComplex WorkflowsEnterprise UX

Clinician dashboard - B2B clinical genetics

Designing a clinician workflow dashboard for a B2B clinical genetics platform, under real regulatory constraints.

4

core flows

1

case architecture

100%

regulated

RhizoSource - brand & web
Brand IdentityWeb DesignArt Direction

RhizoSource - brand & web

Brand identity and website for a cacao sourcing platform working to make its supply chain honest and traceable.

1

word to full identity

6

stages in the mark

8wk

brand to live site